The partnership between Argentine football star Lionel Messi and Bitget, the leading cryptocurrency exchange, has been met with enthusiasm by both users of the crypto space and fans of the world-famous footballer. With Bitget’s recent launch of a new brand video and innovative marketing plans in conjunction with the World Cup period, they are aiming to build trust with users and bridge the gap between the sports world and crypto universe. Through this powerful partnership, Lionel Messi and Bitget are looking to lead the way for a brighter future of crypto, proving that even in times of market downturns, there is still potential for growth. In this article, we explore how exactly this power duo could be setting a new precedent for the crypto industry.

The Partnership between Lionel Messi and Bitget

Leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns with Lionel Messi, the Argentinian Football legend, with the launch of the brand film to celebrate the 2022 World Cup. With this USD 20 Million investment in campaigns and rewards, Bitget aims to benefit users with attractive rewards, help enhance market sentiment and reignite confidence in the crypto industry.

Bitget announced its partnership with Lionel Messi with the first announcement campaign “A Perfect 10” in late October, receiving an overwhelming response from the general public, Bitget community and partners. The exchange will launch the next marketing campaign titled, “Make it Count” during the 2022 World Cup period, with a new brand video and a series of exciting marketing plans.

Their Aim to Bridge the Gap between Sports and Crypto Universe

To further engage our users with the football craze, Bitget has arranged multiple giveaways and exclusive rewards with social contests and World Cup-themed activities, including up to 1 Million BGB and a jersey signed by Lionel Messi himself. Bitget is also hosting its biannual derivatives tournament, KCGI, themed around football and the World Cup, with a prize pool of up to 100 Bitcoin (BTC) and popular fan tokens. This is all part of Bitget’s efforts to help reassure investors and benefit Bitget users with different initiatives, as enthusiasm towards the World Cup helps facilitate the connection between the crypto universe and the sports world.

How Is Bitget Looking to Strengthen User Trust?

Gracy Chen, Managing Director of Bitget, comments “Bitget is invested in the future of crypto and Web3. The bear market does not deter our goal of becoming a Top 3 crypto exchange within 3-5 years. Due to some collapses of a few crypto giants this year, consumers’ trust has fallen to a low point, and that is the reason why we are ramping up the efforts on both product and marketing to show our dedication to building the best social trading experiences for our users.”

Launching the 5 Million Builders’ Fund

Earlier this month, Bitget implemented a few initiatives to strengthen trust and show credibility to consumers, including launching the 5 million Builders’ Fund and raising the Protection Fund size to USD 300 million.  The exchange has also announced expanding its global strategy with a registered entity in Seychelles, as well as adjusting its hiring plan to a team of 1200 by Q1 2023 this week.

Enhancing Security and Transparency

Gracy Chen, Managing Director of Bitget, comments “Bitget is invested in the future of crypto and Web3. The bear market does not deter our goal of becoming a Top 3 crypto exchange within 3-5 years. Due to some collapses of a few crypto giants this year, consumers’ trust has fallen to a low point, and that is the reason why we are ramping up the efforts on both product and marketing to show our dedication to building the best social trading experiences for our users.”

Inspiring New Investors to Enter the Market

“Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves about the importance of building and training for the moment to shine. We would like to celebrate the football spirit in the world of crypto and are prepared to continue investing in the ecosystem even when times are tough,” Gracy adds.

As crypto continues to gain more mainstream attention, it is important now more than ever to prioritize user trust and security. Bitget’s partnership with Lionel Messi is a sign of the growing connection between crypto and the sports world, while their innovative marketing plans during the World Cup period are working towards bridging the gap between them. With initiatives such as launching the 5 million Builders’ Fund, raising the Protection Fund size and adjusting their hiring plan to a team of 1200 by Q1 2023, Bitget is striving to strengthen user trust and inspire new investors to enter the crypto market.  As we look ahead towards the future of crypto, it is clear that Bitget is an exchange that is dedicated