How to Start a Text Marketing List

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Don’t you hate it when you get a text from an unknown number and realize that it’s just another marketing pitch?

Text marketing is a great way to build customer relationships. It's an easy, efficient, and personal way to communicate with your customers.

If so, then you’re not alone. But what if text messages could be used to build your business instead? That’s where text marketing comes in: It allows businesses to engage customers in a personalized way by sending them relevant information via SMS or email.

The benefits of text marketing.

Text marketing is a great way to build customer relationships.

It’s an easy, efficient, and personal way to communicate with your customers. You can also use text messages to send special offers or reminders about upcoming events or news—even if they haven’t opted-in! Text messages are sent directly from your phone number, so it’s easy for customers to respond and engage in conversation.

In general, mobile phones have become the preferred method of communication for most Americans (93%). When you send a text message from your phone number or through one of our integrated services like Facebook Messenger Ads, Twitter Promoted Tweets/Conversations and Instagram Sponsored Stories/Messages, you’ll reach any mobile device regardless of what carrier they use—Android users tend to favor texting more than iPhone users do but both platforms offer access through their respective apps anyway which means there isn’t much difference between them when it comes down doing business online today too.”

Getting started.

Now that you’ve decided to start a text marketing list, it’s time to get cracking. To start, here are the basic elements of your marketing plan:

  • Define your target audience. Are they parents? Businesspeople? Couples in their mid-30s with two kids? Defining who you want to market to will help you narrow down which services and products are relevant for them.
  • Identify your customer persona(s). The more specific and detailed you can be about their characteristics, interests, behaviors and motivations—without generalizing them too much—the better! This will help inform not only what kind of content you create but also how frequently it should be delivered (more on this later).
  • Decide on your goals for starting a text marketing list. Do you want more sales leads from existing customers? Do you need to educate prospective customers about an existing product or service before making sales pitches? Is there anything else important happening in the next 12 months (for example: an anniversary celebration) that warrants attention as well? By determining what needs addressing most urgently now, this task becomes easier because we’ll know exactly where our focus should lie at all times during our campaign planning process moving forward.”

Build your subscriber list.

The first step in building a solid text marketing list is building your subscriber base.

There are two ways you can go about this:

  • You can start by creating a Facebook advertisement, then using the “Lead Ads” feature to collect phone numbers from people who click on the ad and make a purchase.
  • You could also just put an opt-in form on your website and let visitors sign up for any updates you have to offer.

Either way, it’s important to keep in mind that opt-in forms should be easy to find on your site so that people don’t have trouble signing up. It’s also important not to require too much information from them—only what they need in order for things like delivery confirmation texts and messages about their orders going through successfully will be enough for most businesses’ needs (and remember: businesses need lots of information).

Once you’ve collected some contacts from your website or Facebook ads, it won’t hurt if those contacts are segmented into different groups based on which products appeal most strongly to each individual customer segment before sending out promotional messages based upon those preferences later down the line! This ensures relevant content gets sent regularly without spamming everyone with unwanted information about non-relevant products within one large group comprised mainly of interested buyers rather than uninterested ones (i ¯\_(ツ)_/¯ ). The more targeted these messages become over time when combined with smart segmentation techniques like A/B testing scenarios where different segments receive slightly different copy depending upon whether they respond well/poorly overall means better response rates overall which translates into more sales every time something goes out!

Choose a compelling message.

Choosing the right message for your text marketing campaign is key to maximizing the response rate and getting people to sign up. Here are some tips:

  • Don’t overthink it. Just like any other form of marketing, a text message should be short, simple and effective. It’s tempting to try to squeeze in too many details or make it too funny—but don’t do this! The best approach is usually just keeping things simple with one clear call-to-action (CTA).
  • Don’t be salesy. Even if you have amazing products or services that will change someone’s life for the better, resist the urge to sell them directly in your first few texts—after all, these messages are meant as an introduction more than anything else! Instead of pitching your product right away, focus on establishing yourself as an expert who has valuable information that people might want access to…and then slowly introduce how they can buy what you’re offering when they’re ready!
  • Use appropriate language. Be mindful of culture differences when creating SMS content in different countries—especially those where English isn’t widely spoken (like Russia). Some words may not translate very well and others might sound rude or inappropriate depending on context; so make sure whatever language you use is neutral enough not offend anyone!

Choose the right marketing automation platform for your business.

  • Choose a platform that can scale with your business.
  • Choose a platform that fits your business model.
  • Choose a platform that fits your budget.
  • Choose a platform that is easy to use and operate by non-experts in text marketing, like you! If it’s difficult for you to navigate, then it will be even more difficult for customers and prospects who are new to text marketing. Without the right tools in place, success will be much more challenging for everyone involved—and at the end of the day, this is supposed to be fun!

Market your opt-in keyword and short code.

Select a keyword specific to your business.

You want to use a keyword that is easy for customers to remember, but also easy for you to track and use as an identifier. For example, if you’re running a grocery store in California, “grocery store near me” could be an excellent choice (if it’s not already taken).

Since this keyword will be used in the opt-in button field on all of your marketing materials (website, digital ads, etc.), choose something short—about one or two words—and make sure it isn’t too difficult for customers to say out loud.

Measure success with metrics that matter.

To measure success with metrics that matter, it’s critical to understand your goals. For example:

  • Do you want more people in your store?
  • Do you want more people on your website?
  • Do you want more people reading about your brand online?

The answer to these questions will help determine what metrics are most important for measuring success.

Text marketing is easy to start, but you’ll see the biggest gains when you choose the right technology and use it strategically.

Text marketing is easy to start, but you’ll see the biggest gains when you choose the right technology and use it strategically.

Text marketing can be used for a variety of purposes, including customer service, lead generation, loyalty programs and more.

Text marketing is one of the most powerful ways to reach your customers. It’s fast, it’s easy, and it doesn’t require any extra money or time on your part—texting is built right into your phone! You’ll see results quickly when you start using this marketing tool. The only thing holding you back from getting started is choosing which technology will work best for your business and budget needs.


About the author

Hi! My name is Joan Smith, I’m a travel blogger from the UK and founder of Hevor. In this blog I share my adventures around the world and give you tips about hotels, restaurants, activities and destinations to visit. You can watch my videos or join my group tours that I organize to selected destinations. [Suggestion: You could use the Author Biography Block here]